Monday, May 18, 2009

Phasers & Demons

Ron Howard’s Da Vinci Code sequel Angels & Demons topped the U.S. box office this weekend, earning $48 million in its first three days of release, the Los Angeles Times reports. However, J.J. Abrams’ Star Trek came in at a close second with $43 million, bringing the franchise reboot's domestic total to $147.6 million since its May 7 release.

Star Trek earned $75.2 million in its opening weekend, excluding Thursday night showings, with attendance dropping only 43 percent in its second week of release.

According to Don Harris, Paramount’s executive vice president of distribution, word of mouth for Star Trek has been incredibly strong. While most audience members were men over the age of 25 in its first week, the film has attracted a broader assortment of moviegoers since then.

“We did surveys in the same theaters as last weekend and found that we're getting more parents, we're getting younger and we're getting more women,” said Harris.

Women flocking to Star Trek? Now that’s science fiction.

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