Thursday, May 14, 2009

When IMAX Isn’t IMAX

Apparently, not all IMAX screens are created equal. On May 12, comedian Aziz Ansari (Parks and Recreation, I Love You, Man) wrote on his blog that after paying an extra $5 to see Star Trek: The IMAX Experience at an AMC Theatre in Burbank, California, the screen in question wasn’t an IMAX screen at all. While slightly larger than a regular movie screen, it was nowhere near the 72-foot IMAX standard. A rip-off? You bet.

As it turns out, screens at national theater chains such as Regal and AMC are bearing the IMAX name and charging a higher IMAX price for a decidedly non-IMAX experience. Sounds like false advertising to me.

Click here to read Ansari’s vitriolic blog post about this "FAKE IMAX" deception.

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