Like a lot of people old enough to know better, I tuned in to the 2009 MTV Movie Awards and, since I’m not a Twilight fan or a teenage girl, I wasn’t all that impressed with the broadcast. Aside from some funny moments from host Andy Samberg—including a song tribute to action movie characters who nonchalantly walk away from explosions—and some brand-new footage from Transformers: Revenge of the Fallen, the whole affair was pretty bland. But, then again, at 25, I’m far removed from MTV’s target tween demographic.
Of course, everyone is talking about Sacha Baron Cohen (as gay, Austrian fashion journalist Brüno) aerially tea-bagging Eminem. Dressed as an angel, Cohen descended from the rafters until a “wire malfunction” placed him upside-down in front of the rapper with his ass cheeks exposed just inches from his face. As one might expect, Em was hardly amused, exclaiming “are you fucking serious” before making a hasty—and angry—retreat. It made for some interesting television, to say the least.
In the end, it’s very likely that the headline-grabbing incident was completely staged despite Eminem’s apparent outrage. After all, Eminem’s got a chart-topping album, Relapse, in stores now while Cohen’s Brüno hits theaters July 10. Everyone benefits from the barrage of free publicity.
Watch a clip of the cheeky stunt below.