Thursday, July 2, 2009

Universal Wins Bidding War Over Asteroids Adaptation

Wow. According to The Hollywood Reporter, Universal won a four-studio bidding war over the movie rights to Atari’s Asteroids. You know, the 1979 arcade game where you control a triangular spaceship and blow up giant rocks. Pardon me while I facepalm for a moment.

...Still facepalming...

Okay, I’m going to ask the obvious question: Why does this need to be a movie? With no plot or characters to speak of, this is one of the most cynical attempts at brand exploitation I’ve ever seen. Can we soon expect Missile Command and Pong movies? I’m personally holding out for the Frogger trilogy and the Tetris prequel saga. Blech.

The producer behind the Asteroids film is Lorenzo di Bonaventura, who’s responsible for recent Eddie Murphy bomb Imagine That and the critically thrashed Transformers: Revenge of the Fallen. So you know it’ll be awesome! [Ed. note: Sarcasm]

Click here for the full story.

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