Sunday, January 3, 2010

Avatar Earns More Than $1 Billion Worldwide

Admittedly, I doubted Avatar in the months leading up to its release, largely due to the underwhelming theatrical trailers that did little to showcase the overall look and scope of the 3D sci-fi epic. But, like many of you out there, I wound up loving it and will probably see it again while it’s in theaters.

The Associated Press
reports that James Cameron’s technological gamble has paid off in a big way: the film has earned more than $1 billion worldwide. Cameron is now the only director to have two films pass the $1 billion mark internationally. His last film, Titanic, earned $1.8 billion worldwide in 2007. It should be noted that ticket prices for 3D screenings, which account for about 75 percent of Avatar’s business, are a few dollars higher than 2D screenings.

Domestically, Avatar raked in $68.3 million to top this weekend’s box office, bringing its U.S. total to $352.1 million in just 17 days. Wow.

Click here to read my full Avatar review.

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