I know, I know. Yet another Avatar news story. But this announcement threw me for a loop yesterday and I just had to share. PETA (People for the Ethical Treatment of Animals) has awarded director James Cameron with its 2010 Proggy (progressive) Award for Outstanding Feature Film.
Wait, what? I’m guessing that no (computer-generated) animals were harmed while making the film, but the honor seems a bit odd—at least on the surface.
PETA blogger Logan Scherer writes, “Through a mastery of CGI and an unparalleled script, Cameron beautifully shows that all nature is interconnected and that all beings—no matter their species or race—deserve to be treated with kindness, respect, and dignity.”
Okay, so now it makes sense. Scherer goes on to say that the visual-effects technology on display in Avatar hint at “the coming end of the use of live animals in entertainment,” which raises an interesting point about animal cruelty in film.
I’d love to be snarky about this, but it’s actually a pretty cool nod. So…congrats?