Friday, December 2, 2011

‘The Dark Knight Rises’ Prologue to Screen before ‘Mission Impossible – Ghost Protocol’

The rumors are true. MTV News reports that a six-minute prologue to The Dark Knight Rises will run on select IMAX prints of Mission: Impossible – Ghost Protocol when the spy sequel hits theaters on Dec. 16.

According to the article, the brief clip—said to be the film’s opening sequence—will only play before Ghost Protocol on screens using true IMAX 70 mm projection. A mere 42 screens in the U.S. and Canada will show it.

I’m not sure if this convinces me to see Ghost Protocol—I barely remember seeing the third Mission Impossible movie to be honest—but this is undeniably a smart marketing move by Warner Bros. However, I think it’d be even smarter to widen the release to all IMAX screens whether or not they meet that specification, but what do I know?

For a full list of theaters playing the Dark Knight Rises prologue, click here.

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