Secrecy has long been a part of the culture at Lucasfilm in the crafting of the Star Wars saga. During the 1982 production of Return of the Jedi in Yuma, Arizona, George Lucas & Co. wisely emblazoned their gear with the false title Blue Harvest, an attempt to throw the media off the Star Wars scent. During the production of the prequels, information from the sets was rare if it surfaced at all, forcing fans to wait for official sources like novelizations and action figure releases so they could piece together the narrative.
However, since Episode VII will be the first live-action Star Wars film in the social media age, how will Disney suppress details about the film until 2015? According to Lucasfilm head Kathleen Kennedy, the strategy this time around might be a bit more inclusive.
“As we move into making the movie and we’re shooting anything outside, it’s almost impossible to not have things end up on the Internet,” Kennedy told ScreenSlam. “So my feeling is you need to embrace that, especially with the fans around something like Star Wars. You need to realize that they’re important to the process [and] acknowledge that there are things you’re gonna want to make sure they get to know.”
Check out the full interview below.